top of page
  • Facebook
  • Instagram
the well

DISCOVER TUSCALOOSA IN A NEW WAY.

Your Passport purchase unlocks access to various fitness studios and wellness businesses across your city, with free fitness classes, discounts, and giveaways. Held annually for 9 weeks, Passport holders discover diverse fitness and wellness experiences — you might fall in love with a new favorite gym, spa, or restaurant! 

for the businesses.

1. FILL OUT PARTNER FORM

2. COMPLETE IG TAKEOVER FORM

(IF INTERESTED)

3. PARTICIPATE IN THE FUN!

Are you interested in being a Wellness Passport business? The process is easy! Simply fill out the Business Partner Inquiry form (takes ~10 minutes), and if interested, the Instagram Takeover form. No disruptions to your platforms — allow booking however you prefer, and just stamp users’ booklets for easy redemption. Enjoy new leads and an opportunity for the local community to experience your wellness business! Offer perks like free fitness classes, discounted services, or complimentary treats, and join us for an exciting season of growth and community connection.

for the passport holders.

1. PURCHASE YOUR PASSPORT

2. ACCESS YOUR DIGITAL PASSPORT

3. PICKUP YOUR PHYSICAL BOOKLET

4. BEGIN REDEEMING OFFERINGS & FILLING YOUR BOOKLET WITH STAMPS!

When you purchase your Passport online, you’ll get access to your digital Passport and can pick up your physical stamp booklet. Use your digital Passport to explore participating businesses and their exclusive offers, then show it when you visit to redeem your perk. Each time you redeem an offer, you’ll receive a stamp in your physical booklet.

Enjoy free fitness classes, discounts, and complimentary offerings at local favorites—from saunas and massage to physical therapy, coffee shops, smoothies, self care, and more.

The more you explore, the more stamps you collect! Your stamps give you chances to win prizes at the end of the season, along with access to exclusive post-Passport perks. An incredible season of wellness awaits!

fitness community

stay in the loop!

Sign up for our email list to get the deets on the latest session in your city.

Thanks for submitting!

FOLLOW @TWPTUSCALOOSA ON INSTAGRAM

The Wellness Passport © 2026

bottom of page